The Power of Thought Leadership Rests in Co-Creation
In the same way that there is increasing demand for fact-based insights, the customer demand for face-to-face engagement is also strong at the executive level.
Showing clients and prospects that you not only understand their challenges and objectives but are accomplished at delivering upon their needs requires more than mass-customised digital marketing.
To augment digital marketing you must find ways to engage directly in-person. This enables you to not just hurl 'thought-leadership' at them but to co-evolve thought leadership with them, creating a 'thought partnership'.
This is the future of research based, data-driven, intelligent content.