RESEARCH. INSIGHTS. STRATEGY. MARKETING. THOUGHT LEADERSHIP. CONTENT.

Our Approach

ABOUT DataDriven

DataDriven is a research and advisory company specialising in research-based data-driven thought-leadership, market intelligence, insights, content, ICT strategy consulting for technology users and providers & go-to-market enablement projects.

DataDriven’s expertise lies in creating true thought-leadership content for the ICT and other services industries. The base for this is rigorous design and fielding of quantitative/qualitative surveys, and analysis and summary of data based on comprehensive robust proprietary models & frameworks.

Our Story

DataDriven SERVICES INCLUDE:

• Research design, fielding, analysis, reporting
• Data-driven content creation including presentations, full-reports, podcasts, webinars, media releases, EDM’s, infographics, social media
• Delivery of presentations ranging from facilitation of small C-level roundtables to ‘big tent’ major key notes to thousands

BEHIND DataDriven

Photograph of Craig Baty

Craig Baty

Founder & Principal

 

Craig has over 30 years of effective C-level experience in ICT, HR, marketing, research, leadership and international business.

Craig is most well-known for his roles as Group VP & Head of Research for Gartner AP/J and CEO Gartner Japan. He received the first Gartner Thought-Leadership award in AP/J, created and drove innovative and ground-breaking research, whilst delivering significant business growth.

He is acknowledged as a highly professional industry commentatior, analyst, informative and entertaining speaker and facilitator and strong contributor to development of the AP/J ICT industry.

Drive your thought-leadership with real data.

Connect with us to co-create your expert thought leadership strategy today!

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