It has never been so easy to create and distribute misinformation based merely on opinion. However, excellent or very good thought leadership is scarce1.
Good thought leadership requires not only an opinion, but high quality insights backed by credible data, and rigorous research analysis2.
Business decision makers describe compelling thought leadership content as innovative, big picture, transformative and credible2.
As the volume of available content continues to grow, it’s increasingly important to get your content marketing and thought leadership strategy right.
In fact it could be the difference between closing the deal and being knocked out of the decision process before you knew you were even being considered.
1 https://www.edelman.com/research/2019-b2b-thought-leadership-impact-study
2 http://tldisrupted.com/summary/
said good thought leadership increased their trust in a company
will stop following a writer or organisation after reading poor thought leadership
said good thought leadership directly lead them to do business with a company
use thought leadership content to ‘vet’ the company pre-purchase
attributed thought leadership to including a company in an RFP
said poor thought leadership directly lead to NOT doing business with a company
Recognising these challenges, DataDriven has created a seamless offering based on more than 3 decades of intensive marketing experience. DataDriven delivers repeatable end-to-end content-driven marketing, sales and channel enablement programmes and events.
Our offering covers most aspects of the marketing activity cycle and comprises the four phase approach of Market Strategy & Plannning, Research-based Content & Insights Development, Customer Engagement & Events and Reporting & Budget Frameworks and Process.
Objectives & outcomes specification
For a free copy of our 22 page “Digital Transformation (DX) Primer for Non Technical Leaders” please click here.
For an in-depth guide to DataDriven’s services and specialisations,
please click here.
DataDriven is a research and advisory company specialising in research-based data-driven thought leadership, market intelligence, insights, content, ICT strategy consulting for technology users and providers & go-to-market enablement projects.
Best Case Scenario (BCS) are instrumental in bringing influential people together to have a conversation that can make a difference.
BCS’s expertise lies in building events for Government, Health and Technology sectors. Their portfolio includes organising strategic conferences, workshops and intimate breakfast briefings. Clients include Microsoft, Civica, Intel, Symantec, Proofpoint, Asus, NSW Government, IoT Alliance Australia, and the AIIA. Clients use Best Case Scenario to refine, retune and reignite their events.
A number of BCS’s event and marketing experts are ex-Gartner employees, and have deep intensive experience in identifying and leveraging content to make conversations happen.
No Limits Design services include:
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